The business was born after we met, fell in love, married and launched Edibles Incredible Desserts out of our common passion for desserts, selling fudge and toffee from a Fair Oaks Mall kiosk in 1999.

Immediately after launching our business, our two flagship products 'Robyn's English Toffee' and 'Alan's Secret Recipe Fudge' were hot sellers at Dean and DeLuca in Georgetown.  We opened our first store in the Reston Town Center.  This was the just the beginning of our dream.  Our greatest joy is when seasoned customers come in and begin telling others how great our products taste!

Early in 2007 we opened our commercial kitchen and production facility in Sterling, Virginia, just minutes from Dulles Airport. This allows us to ship our baked goods and other desserts right out of the oven and ship fresh directly to our customers all over the nation! Our desserts are THAT fresh to you!

And now, our candy, cake and gift creations just keep selling. Our motto is to please palates everywhere, and we do . . . in our stores and on-line. Enjoy browsing  - you can easily order cakes online- and feel free to call us anytime to discuss our products, to give us feedback at 703-437-3008 and to tell us how we can earn your business! We love to hear from our customers!

Alan Furman and Robyn Hanna, Owners


WINNER: NORTHERN VIRGINIA'S BEST BAKERY & BEST KIDS CAKES
as voted by 150,000 readers of Northern Virginia Magazine!

Nominee, 2009 Retailer of the YEAR
Nominee, 2009 Small Business of the YEAR
Nominee, 2009 Entrepreneur of the YEAR
WINNER, 2008 Product of the YEAR Loudoun County Chamber of Commerce